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This change in name to their online services will not happen all at once, their Diablo and World of Warcraft products will slowly be changed over the next few months. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.” When will this change happen? Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls-Blizzard and. “When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time this novel appeal has been lost and created a lot of inconveniences for having two different names by the same company.Ī quote from the official website states: When this name was first proposed, Blizzard thought it would be a novel idea to have a different concept name for their services to the online world, as oppose to relating the name “Blizzard Entertainment” into the name. IGN news run through Blizzards announcement Why is Blizzard changing the name?īlizzard has mentioned over the years their desire to change, as the does not clearly relate to the Blizzard Entertainment company, and has caused a bit of confusion to some people.